subaru passes the eyesight test with safety milestone

  • 85% of Subaru models sold in domestic market equipped with advanced EyeSight driver assist system
  • Over 300,000 cumulative sales of EyeSight-equipped vehicles in Japan
  • Collision avoidance technology now on sale in the UK in the all-new Outback

Subaru is reporting very high levels of demand for EyeSight driver assist system, such that in its domestic market over 85% of Subaru models now sold are equipped with the system.

The company has this week passed a new milestone with the sale of the 300,000th vehicle with EyeSight technology in Japan. EyeSight employs stereo colour camera technology to monitor the road and traffic ahead for potential hazards.

The EyeSight driver assist system has just been launched in the UK, as standard with the all-new Subaru Outback when equipped with Lineartronic transmission. For the home market Subaru expects around three quarters Outbacks sold to be fitted with EyeSight; the technology is due to be introduced to other models in the Subaru range in the coming years.

Subaru’s EyeSight system acts as a ‘second pair of eyes’ for drivers, employing stereo colour camera technology to detect other vehicles, pedestrians and cyclists, and slowing or stopping the car when necessary. The technology incorporates autonomous Pre-collision Braking Control and Pre-collision Throttle Management, Adaptive Cruise Control and Lane Departure & Sway Warning.

EyeSight has been welcomed from a safety perspective all around the globe, with vehicles equipped with the technology achieving the top Advanced Safety Vehicle-Plus (ASV+) under the Japan New Car Assessment Program’s preventive safety performance assessment. The new Outback has also been awarded five-star safety rating by Euro NCAP, with particular praise lavished upon the vehicle’s hazard avoidance technology. Subaru’s ‘all-around safety’ development mantra will ensure that Subaru’s active, passive and pre-crash safety technologies undergo continuous improvement with each new model.

The new Outback is priced from £27,995 on-the-road, and features a new exterior design, a more spacious and higher quality interior and a range of advanced passive and active safety equipment and in-car technology.

For more information about the new Subaru Outback and the EyeSight advanced driver assist system, visit


Note to Editors:

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PR contacts:

Robin Bartlett
Group PR Manager Subaru (UK)
Tel: 0121 730 8161
Mob: 07807 284 368

Tom Richards
PFPR Communications
Tel: 01622 766 515

Rebecca Dart
PFPR Communications
Tel: 01622 766 521

Twitter: @SubaruUKPR

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