ALL-NEW SUBARU FORESTER WINS AT 2020 WHAT CAR? AWARDS

Birmingham, 15 January 2020 – Subaru UK is pleased to announce that the all-new Subaru Forester e-BOXER has won the Technology Award for its Driver Monitoring System at the 2020 What Car? Awards.

The Driver Monitoring System, fitted as standard on all Forester e-BOXER models, is a brand-new technology for Subaru. It uses facial recognition technology to detect if the driver’s gaze has shifted away from the road and alerts vehicle occupants if this occurs.

According to What Car? 72% of drivers admit to being distracted when behind the wheel, making driver monitoring systems an increasingly important piece of in-car technology. What Car? praised Subaru’s Driver Monitoring System, calling it “the most advanced of its kind”. In testing it proved to be more accurate at identifying when concentration was lost compared to other manufacturer systems. In addition to the clear safety benefits afforded by Subaru’s Driver Monitoring System, What Car? also noted that the use of facial recognition software to set things like seating position, door mirror angles and even air conditioning to the driver’s preference is a real bonus.

Chris Graham, Managing Director at Subaru UK, commented: “We’re delighted that all-new Forester e-BOXER has won the Technology Award at the 2020 What Car? Awards. We’re fast building a reputation for building some of the safest cars on the road today, with a range of class-leading safety technologies – such as the new Driver Monitoring System – fitted to our vehicles as standard. We’re thrilled that our commitment to building incredibly safe, capable and reliable cars is being recognised across the industry.”

All-new Forester e-BOXER – the first self-charging hybrid from Subaru – is safer than ever and comes with a suite of driver-assist and safety features as standard, including: EyeSight driver assist technology (providing Pre-Collision Braking, Adaptive Cruise Control, Lane Departure Warning and other functions), Subaru Rear Vehicle Detection and Reverse Automatic Braking.

The What Car? Technology Award is the third notable accolade for all-new Forester since it launched at the end of 2019. The latest Forester model has also been named Euro NCAP’s Best in Class 2019 in the Small Off-Road / MPV class and 4x4 Magazine’s Best Small SUV of the Year 2020.

-ENDS-

For more information on the Subaru Forester e-BOXER range please visit www.subaru.co.uk/e-boxer/forester

To view the full award list please visit www.whatcar.com/awards

Note to Editors:

For further Subaru news and images, visit www.subarumedia.co.uk

Marketing contact:
Alex Bevan Lyons
Head of Marketing
Tel: 0121 730 8094
Mob: 07876 831 825
Email: abevanlyons@subaru.co.uk

Hannah Rowley
Marketing Executive
Tel: 0121 730 8196
Mob: 07721 399 965
Email: hrowley@subaru.co.uk

Subaru: Better Where it Matters

A car’s grip on slippery roads matters. How safe your car keeps your family.  That really matters. Reliability, year after year. That matters too. Subaru make cars for people who understand what really matters and that’s why Subaru build them better, where it matters.

Consisting of three SUVs, the core Subaru range includes all-new Forester e-BOXER, XV and Outback; embodying safety, capability and reliability at their core. There’s also Impreza, the nimble hatchback, and Levorg, the family all-wheel drive tourer.

Since 1954, Subaru have been making cars for everyday life and every challenge. Whether it’s a hiking holiday or the school run - capability, safety and reliability is engineered into every part. Subaru has earned a reputation for engineering excellence; we’re proud to build cars that are better, where it matters.

 

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All-New Subaru Forester wins at 2020 What Car? Awards

All-New Subaru Forester wins at 2020 What Car? Awards

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All-New Subaru Forester wins at 2020 What Car? Awards

All-New Subaru Forester wins at 2020 What Car? Awards

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