The nation might still be shivering following the coldest December in 110 years, but there is one area of decidedly hot activity ' Subaru's official website, subaru.co.uk.
Not only is Subaru refusing to pass the recent VAT hike* onto most of its customers, but the Japanese All-Wheel Drive manufacturer is also currently offering buyers a choice of free lifestyle-specific accessory packs, each worth over £500â? .
Unlike most car companies, Subaru UK will not be passing on January's VAT (Value Added Tax) increase to the majority of its customers. Rather, the All-Wheel-Drive Japanese manufacturer is to absorb the 2.5 per cent rise in sales duty itself in most cases.
With the UK road network grinding to a halt this month as a result of severe winter weather, the AA has called upon I.M. Group to provide a small fleet of Subaru and Isuzu vehicles to ensure key members of its staff can keep mobile.
It's not every day that a car company is asked to move an entire building using only an SUV, but that was the challenge presented to permanent Symmetrical All-Wheel Drive car maker Subaru by the UK's leading stable manufacturer.
With the recent Arctic blast wreaking wintery havoc across the entire UK, All-Wheel Drive Subaru dealers and owners have been forced to take matters into their own hands.
A charitable donation made by Subaru UK to the Yorkhill Children's Foundation earlier this year has proved vital to the charity's emergency healthcare operations, particularly during the recent cold snap.
Following an exciting country-wide X-Factor-style shoot-out, Subaru UK has found its top test drive champion ' Craige Dyer, a sales specialist at Vale Motors, Wincanton.
Whenever harsh winter conditions descend, Subaru owners are certain to be called upon to rescue friends, neighbours and fellow motorists stranded in the ice and snow.
Japanese manufacturer Subaru recently unveiled the Impreza Design Concept, which previews the carmaker's new 'Confidence in Motion' design and brand strategy, at the Los Angeles Auto Show.
Over 20,000 winter sport enthusiasts attended the recent Subaru-sponsored Ski and Board Show at the NEC, and they were treated to some gravity-defying stunt action.
If you were in a race against time to get home for the birth of your child, what car would you chose to do it in? Well, in forthcoming comedy flick, Due Date, box-office legend Robert Downey Jnr's character opts for a Subaru Impreza ...
The UK's premier snow sports event, the British Ski and Board Show, has teamed up with Subaru to deliver an adrenaline-filled event at Birmingham's NEC between Friday 29 and Sunday 31 October.
Ever since its introduction in 2001, the Subaru Impreza WRX STI has been a byword for exceptional real-world driving performance.
It's now a case of life in the fast lane for Mark Edwards ' the first of just 75 people to take delivery of their Cosworth Impreza STI CS400.
Subaru UK is extending its current title sponsorship of Europe's biggest annual International horse trial, the Subaru Houghton International, until 2013.
Judgement day beckons for the shortlisted entries in the Heart of England in Bloom competition ' a key part of the national Britain in Bloom initiative that recognises urban ...
Subaru UK has supplied an All-Wheel Drive Subaru Forester 2.0 D XC to the Yorkhill Children's Foundation. The Glasgow-based Foundation, which provides support and equipment for sick children and babies from all over ...
It's official! The Subaru Houghton International is Europe's biggest international horse trials, with some 358 riders competing in this year's four-day extravaganza in Norfolk, held between 27 and 30 May.
North East Scotland's leading Subaru dealer, Autoecosse, is bringing its range of new cars to the people with the incredible North East Roadshow.
The new Cosworth Impreza STI CS400 is the result of one of the most eagerly anticipated automotive collaborations in recent times.
An all-new Subaru website incorporating unique multimedia technologies has taken up residence at www.subaru.co.uk.
The Houghton International, one of the country's most exciting horse trial events, has a seriously sure-footed title sponsor for 2010.
Emily Llewellyn, the UK's top young female eventer and London 2012 Olympic hopeful, has become an official Subaru Brand Ambassador.
Subaru has completed development of its 'New EyeSight' driving assist system ' a unique active safety device that uses camera technology to help drivers avoid collisions.
The 2010 Subaru Legacy has been officially named 'Japan's safest car', after being awarded the Grand Prix 09/10 in Japan's New Car Assessment Programme (JNCAP).
The Beatles famously claimed in the song 'A day in the life' that there are 4,000 holes in Blackburn, Lancashire, but that isn't going to stop Subaru's rugged range of All-Wheel Drive vehicles from getting about.
From April Subaru's highly acclaimed Impreza WRX and STI Type UK will be offered with complimentary optional upgrades worth over £3,200 at participating dealers.
A pair of Subaru Foresters helped make British snowsport history recently by supporting a unique challenge ' to ski in both the south of England and the north of Scotland on ...
The result of one of the most eagerly anticipated automotive collaborations in recent times is heading fast towards Subaru dealerships.
They're unbeatable off road, sure-footed on treacherous terrain and great to look at...and that's just the horses!
Who better to treat your car like a precious object, than a dealership called JEM? Based on the Edgware Road, North London, JEM is a service and repair specialist that has become the latest addition to the expanding UK network ...
Subaru's presence at the 80th Geneva International Motor Show will feature a number of technological and environmentally friendly innovations, including a revolutionary 'Boxer'-hybrid concept vehicle and a pure-electric city car.
Two of the biggest names in automotive performance have come together to work on a special one-off project, and the result promises to be truly staggering.
One of the worst winters in living memory has led to a dramatic rise in interest in all-wheel drive vehicles, judging by the number of visitors to Subaru's official website ' www.subaru.co.uk.
Conders Subaru has loaned local Championship side, Peterborough United, a brand new Legacy diesel for use by club officials.
I.M. Group, the UK-based automotive importer and distributor for Subaru, Isuzu and Daihatsu, has announced the signing of an agreement that will see it import vehicles from Chinese auto maker, Great Wall Motor Company ...
Subaru vehicles are among the safest on the road, according to a new study from the Insurance Institute for Highway Safety (IIHS) in America.
Subaru has teamed up with a leading East Anglian children's charity and a local motoring enthusiast to spread a little Christmas cheer this year.
Eleven years after winning a Subaru Legacy in a radio competition, Middlesbrough man Chris Flynn has traded in his beloved Japanese estate car for... a new Subaru Legacy.